B2E Data Marketing
B2E Data Marketing is a data-driven direct marketing firm at 305 E Court Avenue in Des Moines, founded in 2003 and operating as a subsidiary of Affiliates Management Company, the holding company of the Iowa Credit Union League. Its services list predictive lead scoring, intent data, anonymous website visitor identification, identity resolution and IP-targeted display for lead acquisition campaigns, and it partners with Experian and Acxiom for data. The site lists an eight-person team, SOC 2 compliance and three DMA ECHO awards. Nobody pays to be ranked.
Why it’s hereA Des Moines lead-data specialist with more than 20 years of direct-marketing work and three DMA ECHO awards for campaign performance. Number 10 of the lead generation companies in Iowa.
Who leads itKeith Snow, CEO and Founder.
Work they can showHomesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations.
Estimated: $3,000–$10,000/mo, typical for Iowa lead generation retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forInsurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.
- Based in
- Des Moines, IA
- Founded
- 2003
- Team size
- 1–10 people
- Led by
- Keith Snow, CEO and Founder
- Known for
- predictive lead scoring · intent data · anonymous website visitor identification · direct marketing data · IP-targeted display
- Best for
- Insurers, nonprofits and home-service companies that want customer data analysis, predictive lead scoring and IP-targeted display ads to find and reach new prospects.
- Selected work
- Homesteaders Life Company. Built data-driven personas that shifted targeting to a younger audience; the case study reports a 750% return on the audience research. source ↗
- Community Foundation of Greater Des Moines. Data marketing program that the case study credits with record-setting donations. source ↗
- Recognition
- Estimated cost
Estimated: $3,000–$10,000/mo, typical for Iowa lead generation retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- 305 E Court Avenue · Des Moines, IA · 50309 · 515-282-4933
OwnershipAcquired by Affiliates Management Company effective January 1, 2026; still operates as B2E Data Marketing from Des Moines with founder Keith Snow leading it.
Sources b2edata.com, expertise.com, affiliatesmgt.com, blog.b2edata.com · LinkedIn ↗
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